According to Kelsey Trainor, founder of Invest in Women, “For the past few years, women's sports have been on this incredible growth trajectory. While still in the growth phase, the buy in is no longer low. The market is starting to catch up and yesterdays price is not todays. We're seeing that with the WWC and the snowball impact. Brands seeing the value and investing. Media seeing brands investing and wanting part of that. More visibility means more fans. More fans means more tickets out the door. It's a cycle. It will only continue to grow and right now we're seeing the phase of growth that takes women's sports to the next level.”