I remember back in 2017 or 18 that the Wings couldn't really advertise at Mavericks games. Whatever help the Wings can get will be beneficial to the franchise. Also wondering if the team might move to Dickie's Arena where Bibb's NLL franchise plays.
being officially aligned with the Mavs should at least help the Wings with their own branding. i wonder if the Wings playing their games at the American Airlines Center is now gonna be in their future [eventually] – though i ultimately don’t know if that would help them draw bigger crowds.